The key assumptions of the Govena Lighting S.A. development strategy for the years 2017–2020
The strategic objective of the Company for the years 2017–2020 is to build a strong position as a leading manufacturer of lighting electronics and a supplier renowned for smart lighting solutions. We also aim at the development of cooperation with existing Company’s contractors. One of the Company’s development priorities will be to further improve the existing electronic products, and to design new ones dedicated to LED and OLED technologies, as well as to implement new functions and applications of lighting-electronics products in the industry. Based on many years of experience in research and development, which so far has resulted in more than a dozen patents and utility models, the Company plans to intensify its work on the development of new technologies in the field of intelligent light-control systems, applicable both home, in industry and in agriculture.
The Company keeps track of its market environment and adjusts its strategy to current market trends and expectations.
Govena Lighting intends to implement the objectives adopted in the development strategy by
- upgrading the technological park, including the acquisition of an innovative technology line for LED power supplies which can adjust the illumination of LEDs,
- strengthening the Company’s position as a manufacturer of lighting electronics in the international arena and increasing its advantage over competitors on the domestic market
- the expansion of research-and-development facilities for lighting-electronics products
- increasing the competitiveness and innovation of our newly designed smart lighting products
- starting the development of and research into lighting-control systems and into the design of products using organic LEDs and indoor lighting-control systems
- obtaining accreditations from reputable research and certification institutions in this country and abroad for specific research positions in order to expand their activities to include research services in the field of the electromagnetic compatibility of lighting products
- the development of export activity including applying a very-high interest in dimming technology in Western Europe and Scandinavia
- increasing the role of the design department in the Company’s services and production activities
- entering a new segment of technical services directly related to the production of electronic components: from design, engineering support, production (including PCB’s),to the purchasing of items, laying them out, and the testing of finished components and shipment to the customer.
- specialisation in the niche, medium-volume, production of dedicated goods.
The above strategic objectives of Govena Lighting S.A., and the key activities aimed at their implementation, are the Company’s response to market trends identified in the field of lighting electronics and general lighting. The most important needs now include
- Energy efficiency and ecology
In times of rising energy prices, energy-saving lighting is one of the priorities for consumers, and thus is an essential need. An increasing proportion of people are aware of the need to protect the environment. Therefore, the vast majority of consumers place ever-greater emphasis on the lowest-possible electricity consumption by the electrical appliances they choose.
When choosing a lighting system, it is becoming very important for users to purchase products which are adequately tested and certified, safe for eyes and health so their health will be protected in a room illuminated with these lamps and work will be pleasant.
For every customer, the durability of the products they buy is a very important, sought-after feature. Customers expect which the products they have chosen will ensure long-term use. Although the market of lighting electronics and lighting systems is highly prospective, it is also a difficult and demanding market. The high-tech industry market is characterised by short product life cycle and quickly ageing technology, which requires placing new models and technologies on the market every year or every few years. The number of domestic and foreign manufacturers and suppliers of luminaires and lighting systems is impressive, and this builds the market not only for products of lighting electronics, but also for R&D services in the field of analysis, testing and measurement of lighting electronics products. Intelligent lighting control systems and electronic components are nowadays the most important source of innovation in electronics, the sales of which is considered to be the most attractive part of the supply for the electronics production. Today, every designer and most manufacturing businesses aim at using of the latest developments in the semiconductor industry or advanced passive components. The LED lighting market outlook is an expected growth from the current level of EUR 7 million euro to 64 billion euro in 2020. The value of the LED market in the general lighting sector is estimated to reach EUR 56 billion in 2020. The average annual growth rate of the LED market in this segment in the years 2016-2020 is estimated at 15% or more. For several years now, the Polish lighting equipment production has been ranked by the Ministry of Economy at the top of the most competitive branches of industry. The pace of industry development in the past few years was on average by several percent higher than the GDP dynamics. The lighting industry is classified as one of the so-called motor forces of the Polish industry, which are more competitive and innovative than average. The demand for the next, new product groups from Govena Lighting will follow the demand for energy-efficient and functional lighting, including innovative technologies of LED/OLED lighting control and dimming. Population growth, increasing urbanization and climate change result in increasing interest in the idea of energy efficiency and respect for the environment. Lighting policy is part of the EU’s strategy to increase energy efficiency, as well as the fight against climate change. Green lighting actually contributes to reducing energy consumption and carbon dioxide emissions into the atmosphere. The implementation of the adopted strategy will also be determined by further urbanisation and infrastructural development projects (road lighting, sports, hotel lighting, etc.). New street lighting systems are also part of smart city technology. Investments in smart systems are planned to reach over 70 percent of Polish cities in the near future. By the end of 2020 nearly EUR 18 billion will have been allocated for this purpose. Currently, according to a report of the Polish City of the Future organization, 14% of cities use smart city elements, but this figure is growing steadily.